Hi! I'm Jenn.
Aging Care Specialist & Professional Content Creator
​
I help busy women in the sandwich generation prepare for and manage the care of their aging parents, so they’re not blindsided by crisis, buried in clutter, or drowning in decisions. With practical tools, emotional support, and a dose of humor, I guide my audience through downsizing, home safety, and planning conversations.
Affiliate, UGC & Organic Social Media Partnerships
I specialize in creating high performing social media content for brands within the Aging Care sector.
​
My goal is to improve the quality of your social media creatives, so you can generate better results from your ads and organic content.
My audience is comprised of highly engaged women aged 40+ throughout North America
-
3% engagement rate
​
Jg. Audience Persona
"Natalie" - Mother, Daughter, Employee, Wife
Natalie is a 45-year-old working woman balancing her career, children, and the care of her aging parents. She often feels overwhelmed by responsibilities and struggles to find the right resources and support as she navigates her parents' health issues and aging needs. Natalie is looking for clear guidance to make informed decisions without sacrificing her well-being or her family's.
​​
She is seeking brands that simplify her busy life as a multigenerational caregiver and that support both her family and her aging parents. Self-care is very important to Natalie, however, for her to commit to purchasing a product for herself it needs to be effective, can fit consistently into her routine without taking more time.
